The Grill – Brand Identity
Re-imagined and re-launched in 2024, The Grill showcases New Zealand products and produce in exceptional culinary dishes by executive chef Touvai “Tee” Poloniati.
The menu has been carefully curated to honour the exceptional producers, purveyors, farmers, and fisheries who are proud to be championing ethical practices from both our land and sea.
The branding tells this story through icons that come together to form the brandmark. We’ve created a cultural story about where our produce and products come from in a way that nods to the traditional way of communicating through drawings, when all we had to cook with was fire - the earliest form of ‘grilling’.
The Grill is now open within Horizon by SkyCity next to the soon-to-be-completed New Zealand International Convention Centre (NZICC) on Hobson Street, Auckland.